this is us

abnorml. is conceptualized by Aarohi Bhatt, a then 15-year-old creative powerhouse, who is out to bring about the change in society with her art. The journey began at 13 for Aarohi when she dived into social issues with YLAC (Young Leaders for Active Citizenship) in 2020, earning the impressive title of ‘Fellow of the Fellowship’.

This defining moment highlighted the importance of young voices being heard. Fueled by this realisation, she created a creative haven for herself and fellow social warriors with abnorml.

Father-Daughter Duo Redefine Streetwear

As Aarohi, a Gen-Z whirlwind, channeled her passion for social issues like inclusivity, compassion, and sustainability into bold sketches and designs, a quiet spark ignited in her father, Ratnesh. A design veteran himself, he saw in his daughter’s vision a mirror reflecting his own yearning for something fresh, something “abnorml.” This shared spark ignited a fire. Ratnesh took a leap of faith, leaving the corporate world behind to support Aarohi’s dream.

Together, they found abnorml., a streetwear brand that transcends the mundane, a canvas for social dialogue stitched with rebellion and love.